Esraa Helal
Performance Marketing
I’m Esraa Helal, a Senior Performance Marketing with 9+ years of experience scaling eCommerce and service brands across the MENA region.
If you’re aiming for performance-driven growth, that’s exactly what I build.
“Give me your challenges.
I’ll turn them into performance wins”
CHECK ALL THE SERVICES
Promotional Ads
& Case Studies
You don’t just launch ads — you build systems: Smart testing frameworks, Scaling structures Budget control, Performance stabilization, Multi-channel synergy
This is how I turned 309K SAR into 1.39M SAR profitably.
Full-Funnel Strategy
& Land Pages
I build complete customer journeys — not isolated ads. By understanding buying behavior and identifying funnel leaks, I improve ROAS, AOV, and conversion rates, turning traffic into predictable revenue.
High-Converting
Content & Creatives
I create content that sells, not just gets views
With Strong hooks, Persuasive angles, Problem–solution storytelling, User-behavior–driven scripting.
My content approach consistently reduces CPA and increases intent and purchase readiness.
Check the latest
Case Study
in Saudi Arabia
in 25 Days
This was our biggest challenge,
but we got this!
A Total Revenue from one winner product!
Total Revenue: 1,395,432 SAR
Total Ad Spend: 309,390 SAR
Net Profit: 485,452 SAR
ROAS: 4.51x
ROI: 53.3%
Average Order Value: 450 SAR
How It Works
The Growth Process I Use With Every Brand
Every brand has different challenges, audiences, and goals — so my process is built to uncover what truly drives your growth.
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Analyze Your Brand & Identify Growth Opportunities
Before launching any campaign, I start by understanding your brand, audience behavior, and funnel leaks. I analyze your competitors, offer structure, landing pages, and past ad performance to find what’s blocking your growth — and where we can scale profitably. This allows me to build a strategy based on data, not assumptions.
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Build High-Converting Creatives & Performance Content
I develop performance-focused content that sells — strong hooks, clear benefits, and angles tailored to your customer psychology. Whether it’s TikTok-style videos, Meta ads, UGC scripts, or story sequences, every creative is designed to reduce CPA and increase intent. The goal: transform scrolls into clicks, and clicks into purchases.
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Launch, Optimize & Scale Your Campaigns
Once campaigns go live, I monitor the entire funnel daily — audience performance, retention, CTR, landing page behavior, AOV, and cost efficiency. I optimize based on real behavioral data, refine winning ads, cut wasted spend, and scale what works while keeping CPA stable. This approach ensures predictable, profitable growth across all channels.
My Little Journey
Brands I have worked on
Across these brands, I’ve built performance systems that consistently improved engagement, lowered acquisition costs, and scaled revenue. From awareness campaigns to high-intent funnels, I turned insights into measurable growth. Every project strengthened my ability to drive predictable, profit-focused results.
- Check All Case Studies
- See Behind the scenes
“Great Results Begin Long Before the Ad Goes Live.”
Great performance is never accidental.
It starts with understanding the brand, scripting the right message, and shooting content that resonates emotionally and converts instantly.
Every frame, every shot, every idea is crafted with one goal: drive results that matter.
Why would you choose me?!
Clients choose me for my multi-skill approach—strategy, content, and performance. I obsess over details that turn ads into revenue and build systems that drive consistent, scalable growth.
